It’s understandable, though. At least one of their test riders is utter rubbish on a bike.
You don’t really have to be that good to review a bike, as long as you’re honest. I get the MBUK and WMB writers mixed up but IIRC they had a car writer who came on to be a Professional Journalist but really knew nothing
about bikes, and it was a pretty interesting alternative viewpoint. Except for all the time he spent talking about cars. Pros can get very disconnected, I remember one of theirs talking about replacing all the internals in their forks to make them work properly, as if that was just something everyone does and not even worthy of a mark off the bike. I had a go at him on bikeradar for it and the response was basically “yeah but I ride awesomely”
OTOH they also had someone who banged on about how awesome their new longtermer was at a race I did and how it took everything in its stride and made everything easy- yeah so easy you had to push down all the hard bits and finished pretty much dead last.
Chipps is a great example of doing this right I think- he’s a solid, normal rider. And when he writes, it’s as a solid, normal rider, no bullshit. That angle’s really more valuable to more people than some superhero of downhill.