Racing-wise, flat tyres are the slowest tyres so reliability/durability is massively important. With a lot of EWS racers using downhill tyres, or puncture protection stuff, even with narrower tyres moving to wider ones is a big deal.
That’s not actually important, though, for most of us. I think the reason it’s not taken over for consumer level is 3fold. First, the early tyres were all shite. (I tried it in the shite tyres phase and quickly sacked it, maybe I’d have liked it more if there’d been minions and magic marys and the like)
Second, it came along in a time of loads of industry churn where lots of people had just bought the latest greats 650b bike and didn’t want to hear about this new exciting format just a few months later. (and manufacturers couldn’t just ram it through like they did with bloody stupid boost). The early adopters didn’t early-adopt in the expected volumes as it takes them at least a year to forget their last disappointment.
And third, from a manufacturer’s point of view 2.6 let them sell a “new” thing without having to do so much redesign and retooling.
Mountain bikers always want the new shiny but we also don’t want anything <too> different. It’s why 650b became the dominant wheel standard frinstance, we always tend to go for the pointless middle ground. 2.6 lets us buy something that seems new (yes, even when teh bloody tyres are actually smaller than our 2.5s) without fretting whether or not we’ll like it, because it’s basicalyl the same