Price point is generally a term indicating product pricing parameters for marketing reasons, in bikes £799 say might be a price point you try and hit. Some might try with a cheap frame and better components, others might try with a better quality frame and cheap components, but the key is the target price point of £799 that the market demands as the point at which it will purchase a Mountain bike with the assumption it will perform to a given standard.
Right now there is a battle to bring a well specc’d road bike in at £999 and if it could have a carbon frame at the £999 price point with a dealer margin…
Price point is also used in setting £99 rather than £100 to seem psychologically less than a three figure price point
£76.27 would not be regarded as a suitable price point.
Does that explain for you ok?