Why do car manufacturers sometimes make bikes?

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  • Why do car manufacturers sometimes make bikes?
  • Premier Icon kiwijohn
    Subscriber

    Why do people in the city need a 4×4?

    Mackem
    Member

    Why do fools fall in love?

    jimc101
    Member

    if you want a BMC Lamborghini, just pop down to your local Lamborghini dealer (with €25,000) and you can pick one up from them, you don’t need to buy a car with one.

    Premier Icon righog
    Subscriber

    Because they can ( would you not ? )

    shermer75
    Member

    What’s it all about, eh? Seriously- you never see them for sale anywhere. Are they sold in car dealerships? If so, who goes to buy a car and cones home with a bike?!? I don’t get it!

    antigee
    Member

    its all a bit confusing after all BMC designed the Maxi and that was notorious for being crap and the gear cables stretching…. and I’ve never understood NASA selling their branded products through Halfords, though I guess the vacant stare you sometimes get has something to do with space

    rogg
    Member

    And are they ever any good?

    Premier Icon njee20
    Subscriber

    The BMC Lamborghini, the Colnago Ferrari and the Factor Aston Martin are all good bikes, if completely mental in the case of the Factor. BMW and Porsche have tried several times, Hummer had a go. They were all shit.

    bencooper
    Member

    It’s a marketing thing. Cars are bad and smelly and get stuck in traffic jams, bikes are cool and funky and ridden by fit people.

    But people want to buy cars not bikes.

    So car manufacturers make a bike to get people to think “hey, this is a cool and funky and environmentally-friendly company – let’s buy a SUV from them”.

    There’s also an element of “this company makes cars, which are difficult to make – push bikes are easy to make so theirs must be fantastic”.

    wobbliscott
    Member

    Because fools and their money are easily parted. They’re trying to cash in on all the MAMILS with cash who are buying posh cars by trying to sell them an overpriced bike too. There is also a positive association with the technology of modern bikes and cars which the manufacturers want to make a link with. Also some people are sad – if they’ve got a Ferrari they want a Ferrari cap, sunglasses, jacket, ballpoint pen made from braided brake hose, a wall clock made from a Ferrari brake disk. Porsche even make a Porsche branded sledge and from that Top Gear episode, a Porsche branded smoking pipe.

    Edric 64
    Member

    Peugeot used to make some nice bikes

    Premier Icon peteimpreza
    Subscriber

    Peugeot were making bikes long before the car came along, since 1810.

    Premier Icon njee20
    Subscriber

    Land Rover do/did a load of BSOs, overpriced if not completely hopeless. They at least went for the <£500 end of the market, not the >£5k.

    The problem with the ones I’ve seen is that car manufacturers think they can apply their ‘automotive engineering’ or whatever to a bike. Then forget how much things like weight matter. We had a Porsche FS bike in once, it weighed over 40lbs. Big yellow thing with huge triple clamp forks and tri spoke wheels. But totally inappropriate for anything other than XC. Probably 15 years old now.

    chip
    Member

    My LBS sells Land Rover mtbs.
    Whether they are any good or not I do not know as I have only caught a glimpse while walking in.
    Although bearing that name you would hope so.

    My first MTB was a Peugeot. They make pepper mills too!

    Premier Icon njee20
    Subscriber

    Although bearing that name you would hope so.

    They’re a lot more expensive than an equivalent Trek/Spesh, let alone Boardman etc. paying for the name.

    bencooper
    Member

    Peugeot were making bikes long before the car came along, since 1810.

    Kirkpatrick MacMillan only invented the pedal bicycle in 1835 – but yes, Peugeot were making bikes long before they made cars. As did Humber, Triumph, etc. Many companies started off making bicycles and moved into motorbikes and cars.

    Premier Icon chakaping
    Subscriber

    My first road bike was a Peugeot.

    Let’s hope more bike manufactuers don’t follow them into making motor vehicles. Imagine what an Orange car would look like…

    Premier Icon aracer
    Subscriber

    Land Rover do/did a load of BSOs, overpriced if not completely hopeless. They at least went for the <£500 end of the market, not the >£5k.

    I rode one of their first offerings. Decent enough, but as you say you didn’t get a lot for the money (ISTR it being rather heavy, even for a <£500 bike).

    shermer75
    Member

    I’ve also owned a Peugeot, a 10 speed road bike in the eighties. Tbh they weren’t really the kind of thing I had in mind- I was thinking of Porsche and Mercedes. The only time I’ve seen one of those out on the trails was at Coed y Brenin and the guy looked very self conscious and defensive!

    elliott-20
    Member

    Sometimes they have nothing to do with the manufacturer and just lease the name and then sell them through the relevant channels.

    KTM, for example, have no connection at all with the motorcycle brand.

    shermer75
    Member

    9.5kg, no lightweight!

    shermer75
    Member

    So, it’s a marketing exercise, right? Does that mean motorists look up to and admire cyclists? I thought they hated us!! (all the usual caveats regarding generalising apply)

    Premier Icon njee20
    Subscriber

    It’s got a mental amount of computing and analysis stuff on it though, accelerometers and all sorts – does full on F1 telemetry.

    Premier Icon bearnecessities
    Subscriber

    EDIT: already mentioned ^

    One-77 Cycle Electronics
    Channel List

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    shermer75
    Member

    Yep, £25,000, you’d of thought it’ll do something pretty special. I’d love to meet someone who buys one!

    bencooper
    Member

    So, it’s a marketing exercise, right? Does that mean motorists look up to and admire cyclists? I thought they hated us!! (all the usual caveats regarding generalising apply)

    Cyclists on roads = bad

    Cyclists taking their bikes by car to a canal path = good

    They’re an accessory to attach to your car to show you’re a sporting adventurous type – like those sparkling Land Rovers with full roll cage and snorkel that have never had a whiff of mud.

    spazzolino
    Member

    Wobliscott, has nailed some of the reasons in particular this one:

    There is also a positive association with the technology of modern bikes and cars which the manufacturers want to make a link with.

    It is about customer perception and improving brand image. Cars today are synonymous with pollution and making some bikes “greens” up their image a little.

    shermer75
    Member

    Do you think that Aston Martin owners go to sleep at night dreaming that one day they’ll get to be a cyclist?

    shermer75
    Member

    spazzolino and Wobbliscott I see your point. It’s cashing in in the the prestige of things like the Tour de France rather than a serious attempt at making money out of selling bikes, hey?

    shermer75
    Member

    I feel used 🙁

    spazzolino
    Member

    Its certainly not a direct attempt to make money. But improving brand perception should pay in the long term.

    But why do you feel used? need to share something?

    shermer75
    Member

    Haha! I feel used because they are using the superiority of cycling to sell their crappy products

    jackal
    Member

    chakaping – Member
    My first road bike was a Peugeot.

    Let’s hope more bike manufactuers don’t follow them into making motor vehicles. Imagine what an Orange car would look like…

    I think your image link is playing up, it’s just showing a picture of an Orange 5…..

    Macavity
    Member

    Look’s attempt at a car

    belugabob
    Member

    Given the relatively small quantities that they sell, I’d be very surprised if many of the car manufacturers actually make bikes themselves.It’s more likely that they’re simply badged up bikes in most cases – with the possible exception of Aston Martin & Lamborghini who probably have a lot of input on the design stages.

    People who buy BMW bikes are just doing so in order to have two vehicles without functioning indicators 😉

    billytinkle
    Member

    A few seem to be making some interesting ebikes. Audi have their amazing, but costly concept. Ford have been making concepts too. Smart are already selling theirs with as much backing as their cars.

    I’m not sure if European emission targets for vehicle sales in future years will lead car manufacturers to making mass produced ebikes for the masses, but if Audi could make theirs for a decent price I’d be interested, even if it meant passing a motorbike test.

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