I guess I am, although i don’t like to think of myself as being in the Bike Industry, they are a nasty bunch, I’m in the board riding business but we also sell bikes. Surfers, snowboarders Kite and Windsurfers both in and out of the business are a lot more chilled, actually have a sense of humour and are more humane to each other and their customer base imv.
Having said that, we’re slowly finding our way round the bike game and are forging similar relationships with the free riding baggy set and trying to stay true to our ideals.
It’s not easy in a world of anoraks and geeks who grow facial hair, smoke and don’t always wash, never mind swim, surf or ride frozen water even. 😉