About £1.20 each at RRP these days…
Which considering the DT comp is the same product as it was about 10 years ago when I worked in the trade, and the RRP was about 35 pence each, I find quite insulting!
Still, it's the way of the world though these days…
And to be fair, most shops would charge you £35 for EACH wheel for a build… Though if they were doing that, they often heavily discount spokes in my experience. They have to make a living to get by on though, worth remembering…
Or of course get the likes of Merlin Cycles, or Chain Reaction to give you a quote… Both seem to build very good wheels, often selling them for less than the individual component costs of the parts that make up the wheel!