Next Mountain Biking Bandwagon to be on will be the marketing man cull.
I can see the backlash happening any time soon, people up in arms about no longer being able to get components to fit their 2 year old bike cos the standards change very year due to the marketing men…
I predict that by 2015, when they’re all wiped out, we will once again be able to just get on with riding our bikes, that are suitably customised to our own individual tastes not through marketing peer pressure!
That and night vision goggles… Trout, Lumicycle, Exposure et al will all have to bin off LED’s for night vision goggles… 😉