All my wheels used to be handbuild / custom but as my life got more ‘complex’ with kids and stuff being a pain and wanting to eat and wear clothes and that the bits became more and more expensive.
My first custom wheels were Hope Pro 2 hubs with fancy spokes and Mavic 729 rims, oh and the slightly pricer 150mm rear hub, they cost £240, the next were Pro 2s with 521s for my trail bike, they cost £200.
Last time I looked for the same sort of thing in 650b last year LBS wanted £500 or so, I couldn’t stomach that.
Bought some Nukepoof Neutons from CRC for £200, great reviews, come in 275 and 29 and any hub standard you like, not overly light but nether are Hope Hops, if you want Light and Strong you’ll need deeper pockets.
Theyre lovely, nice clicky hubs if you like that sort of thing, seem pretty strong, bittov light DH on them and they’ve not died yet, come with a few spare spokes and CRC sell lots of spares for them.