Watchfinder idents on ITV4 Tour
Am I missing something?
What’s with the slow-mo
It think they we’re missing something – they forgot to book a tracking vehicle. Its difficult to film 10 seconds of ‘cyclist riding racing bike’ from a stationary camera unless the cyclist is riding verrrry slooooow.
Posted 8 months agoChest_RockwellMember
what’s with the slow-mo
I assume this is the correct speed for crawling around Hampstead Heath looking for fellow watch enthusiasts
Consensus was that it was a bike running Claris shifters. Expensive watch, shit shifters.
Fur coat, no knickers. 😆
Almost three more weeks of those irritating idents to go.Posted 8 months agorascalMember
Am I missing something?
The worst bit of advertising ever*
Soooo badly shot. What’s with the slow-mo – is it some clever time concept that’s not well done?
At least last year’s Halfrauds ones has a bit of personality and humour.
*someone will no doubt point out that it can’t be that bad if I’m talking about it 😕Posted 8 months agoMrSmithMember
It’s just not had enough money thrown at it, nobody wrote a treatment, no location manager, I doubt they even got a director and just used a DOP.
It screams ‘in house’ with no creative lead.
People whinge about those useless tosspots who work in the media/film/TV production/photography etc but you (joe public) soon notice the absence of quality. Even the crap is well produced in this country! Well a lot of it is apart from when the client decides there isn’t the budget for the creative but they do have the money for the media spend.
That’s what happens when a visually unaware person in a suit has done his MBA and has a memo from above about cutting costs.
‘Cost is only a factor in the absence of value’
I’ll shut up now before I start a client rant. 🙄Posted 8 months agoRo5eyMember
Are they slow moes? Or is our advert hero just cr4p at riding a bike and does so really slowly.
My money is on the 6 form media student not being able to do a panning shot properly and so reducing our heros speed to almost too slow to stay upright.
Who’d wear a leather strapped watch while doing physical exercise…. Grrrr
On the plus side, Boulting and Miller seem to have got better ? … though I’ve only seen the highlightsPosted 8 months agomaccruiskeenSubscriber
I thought the ads were aimed squarely at us.
Next year the they’ll be top and tailing each of the ad breaks with bumpers for Picolax and Sucocreme.
I keep waiting for a Gaggia Classic to pop up.
You’ll have a long wait – its Dualit toasters that pop up. Your toast is going to be pretty soggy.Posted 8 months agoMrSmithMember
But the airtime must have cost a fortune, so why on earth not spend a bit more to make the most of it?
as i said before, somebody in a suit is pleased with themselves because they have saved some money and got a cracking deal from a production company which will please the boss when they look at the balance sheet.
actually a production company would have told them to come back with a sensible budget and given it a miss.Posted 8 months agoSaxonRiderSubscriber
I can’t believe this thread exists! I hadn’t seen it before, but when coverage ended this afternoon, was so bewildered by how shot those ads are that I wrote an original post. But then when I pressed ‘send post’, it timed out, and I lost what I wrote.
But true to STW form, the exact thread I wanted to start had already been started.
Now, as for the ad content, who actually thought that a watch re-seller would hold much cache with the viewers? I mean, even though I don’t drive one, I now associate Skoda with cycling. And those funny Wiggle ads? I’m still singing the jingle a year later. But Watchfinder?
I mean, it’s only one step above this:
[video]https://www.youtube.com/watch?v=H8NQZGXEcm0[/video]Posted 8 months agoPierreMember
…and is it my imagination or are all the watches stopped? None of the hands seem to move in the idents. It may be to make the non-slow-motion effect more realistic, but advertising with watches that don’t go is a bit of a poor choice.
Sorry to drag the thread back up. It’s the crap ad that keeps on giving. Like that bloody O2 baby geese one – I won’t get started on that…Posted 8 months agobinnersSubscriber
I’ve never really understood the logic of spending a hundred squillion pounds on advertising time, then spending £2.37 on producing the actual ad. But it’s amazing how many companies do it. Its the televisual equivalent of getting your nephew to knock you up a press advert in word because he’s good at drawing
And given that they’re reselling crass and vulgar, overpriced ego-boosting trinkets to middle-aged blokes with more money than sense, they’d have been much better off just paying for a banner ad on here 🙂Posted 8 months ago
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