are they a division of swatch ?
Who isn’t, these days?
Sorry, slightly cynical, but Swatch do have a lot of brands under their banner.
Also – am I foolish thinking that a quartz watch will last a while i.e. decades rather than years?
I bought my TAG Series 1000 around 1985 – 34 years ago, give or take, it’s taken quite a beating over the years, had a new dial fitted roughly twenty – twenty-five years ago, after the locating pins detached. I can’t remember when the current battery was fitted, but it’s keeping excellent time, and I can see no reason why it shouldn’t keep going like it is for another 34 years.
Of course, as there are electronics involved, there’s always the possibility that components can break down, and manufacturers don’t keep spares forever.
A mechanical movement can be fixed by a good watchmaker, however, things like a mainspring can be replaced – my Yema, which is a fairy rare mechanical movement, and which is now around half a century old, has been repaired after its mainspring broke, and it had a service as well.
Cost a fair bit, but the watch is worth a lot more, so worth it.
Personally, if I was looking at buying a good watch that I wanted to keep for a good period of time, I’d be looking at an automatic mechanical, and Seiko are among the best for reasonably priced auto watches.