Bit of history
https://en.wikipedia.org/wiki/Hercules_Cycle_and_Motor_Company
1928 Hercules exported one in five of all British cycles and, by 1935, 40 per cent. In 1929, it took over the Dunlop factory in Nechells, less than a mile to the north-west in Long Acre. This site was named Manor Mills.[4] The company made its six millionth bicycle in February 1939…
… Production continued and by the end of the thirties, Hercules had produced more than six million bicycles, and could claim to be the biggest manufacturer of cycles in the world.[3]
A third factory was added in the 1950s in Plume Street, Long Acre, a short distance from Manor Mills. By this time, Hercules had become one of the largest businesses in Aston, and helped give the area its character.[5] To this day, the mascot of Aston Villa football club is Hercules the Lion.
In 1946, Crane sold the company to Tube Investments for three and a quarter million pounds criticising his accountant who he said had “given away the company”.[6] He stayed on the board of the company. TI had been the main supplier to Hercules, providing the tubing from which the bicycle frames were made. By then, Hercules had lost its understanding of the market. Its racing bike had steel handlebars when alloy was the fashion. It had five gears when 10 were normal. It had heavy tubing and not Reynolds 531. The last bicycles with the Hercules name were produced by Raleigh factory in Nottingham. The name was allowed to die, although Hercules registered accounts until the end of 2001 and the company was not wound up until 2 December 2003. By then it was registered at Raleigh’s address in Triumph Road, Nottingham.
Thnks OP, made my mid-morning coffee much more interesting 👍🏼