For as long as I remember there have been other brands both global and UK based which have been better than Saracen at every stage from weight, performance, finishing kit, team results, price etc etc.
In the 90s Saracen never wowed in the MBUK/MBR group tests nor became the local rider’s favourite. GT, Kona, Orange, Specialized, Gary Fisher, Pro Flex, Scott, Trek etc were the staple choice.
Into the 00s they seemed to head into obscurity.
Worse value the emerging own brands of the eras like carrera and then with the EU brands like Cube, not as good as the slightly more expensive niche brands or similarly priced mainstream brands and not that widely available in stores.