I don’t think that weight effects rolling resistance though (or does it?) it just takes more energy to spin them up to speed and they lose speed less readily, I wouldn’t have thought it would have made much, if any, difference freewheeling down a hill. Isn’t rolling resistance about how efficient a tyre is? There’s lots of clever stuff at I don’t understand at en.wikipedia.org/wiki/Rolling_resistance.
In my experience tread and the rubber compound make more of a difference than weight. I’ve ridden heavier tyres that felt easier to ride on road that lighter tyres with knobs. I’d imagine that a tackier compound would make a big difference too.
What tyres are you running? Armadillo is, AFAIK, a puncture protection technology applied to a variety of tyres. In any event I can’t see that turning them around would make much difference.