As a local, previous years village on Tweed Green would not be worth £10. Some items on the list go a decent way to being worth £10 if there for 3 days. Bike uplift and shuttles and car parking. Previously in Peebles people would be paying for parking around town.
However is it really a selling point to say that paying £10 will then allow me access to spend money on a new bike, or £10 entry will allow me to buy food from a stall, or £10 will permit me to buy craft beer in a tent.
My worry is not with £10 entry if travelling a distance and staying it is great value, but rather the move of venue to a quieter town and an attempt it seems to keep tourists and revenue streams more contained to the festival venue. I think less local involvement and participation is likely.
I always liked the bustle and business that came to Peebles to use the shops, cafes and pubs. I can see Peebles being quieter this year while a mini music festival occurs 5 miles away at the trailhead at Innerleithen.