are you sure there is a 2010 model??
"With mass production companies, they need to either create BNG {Bold New Graphics – bike industry slang for ‘Nothing new to see here, so let’s put some new stickers on the bikes’} each model year to out-style the previous stuff, or create an all-new model in the hopes of making previous customers buy something new every year or so.
I try to make changes only when there is a definitive advantage, with the current case in point the dw-link that we introduced last year. It pedals better. I sell pedal bikes, so when I test rode an Ironhorse years ago, I knew that Dave Weagle had something others did not.
Non-model year approach? Well, we do introduce new models when we need to, and mostly we try to do that in conjunction with the rest of the industry. But we do NOT have a frame revision schedule every year in the pursuit of planned obsolescence just for the sake of marketing. If I have done my job well, there will be little to no changes for years. Most model segments are not changing fast enough to demand a notable change every year, so a lot of changes are pushed on to the customer to buy based on the fear of owning an outdated bike."
from that 5min with DT article on here recently…