Big mass distribution brands all the way, never buy anything that depends upon the personality designer’s viral marketing skills or friendly relationship with journalists.
Major brands invest more in R & D, have a proper distribution network & you can actually see/test ride before buying. Brands are so despised by the internet bikista that any shortcomings are soon highlighted.
Personality brands well intentioned backroom boys with bright ideas, but customer has to buy unseen from website, so bike sold on reputuation rather than performance/suitability.
Owners are so ‘on message’ that any objective reviews impossible and volume of sales so small that QC samples will be very low numbers.
all IMO of course and after all a bikes a bike………..