A few pence per issue would be a start – how does it manage to be that much more than other mags? (ok only 20-30p, but quite a chunk on an item of that price)
The paper cost is a bit more than a fraction of the cost. About 37% of the total print cost so the 11% paper price increase we’ve just absorbed is pretty significant. The reasons we are 20-30p more expensive than the other mags are many.. here’s a few of them..
The other mags are printed by large companies with a portfolio of mags they can send to the same printer and therefore they can command a larger quantity discount on printing. We are a company that prints one mag.
Our paper is far superior to ALL the other bike mags. It’s part of our USP (Unique Selling Point) and we don’t want to give that up.
We have a policy of no more than 33% of the mag to ever be held over for advertising as compared to between 45 – 60% in the other mags.
Our paper is FSC approved (from renewable and environmentally managed forests) and that makes it more expensive. See our ‘Not Easy Being Green’ link at the bottom of the page.
In light of all that dropping the price to equal or less than our competitors would do very little to our sales figures but would have a disproportionately large and negative affect on our revenue.
£4.25 is the price of a decent innertube