I don’t know if its been on before but I think Ive just seen the premier of it whilst watching corrie. Great advert.

Same here, quite a moving piece

Mrs was watching telly and I was on here, don’t know what made me look up but certainly had a bit of grit in my eye by the end of it.

Great ad.

[video]http://www.youtube.com/watch?v=NWF2JBb1bvM[/video]

This one, I guess.

sainsburys have resurected Netto.

It’s all a bit.

[video]https://www.youtube.com/watch?v=5hVEdE0O5tA[/video]

The German should have given away his Aldi chocolate.

Wrong music, needed Altogether Now by the Farm Shirley ?

Paul Mcartney did the same film many years ago.

Pipes of Peace.

[video]https://www.youtube.com/watch?v=–uXQQ0h-yQ[/video]

3 years after Jona Lewie.

I had no idea that WW1 soldiers living in the trenches were so clean shaven. They might have been susceptible to trench foot due to the dirty insanitary conditions but they obviously had no problem accessing shaving facilities. And judging by the glowing clear completion a bit of shaving balm to slap on afterwards.

Soldiers didn’t actually spend that long at the front line, there were regularly rotated out to the rear and replaced with new men so its likely that they might only spend as little as five days a month at the very front. They had as strict routine to adhere to so weapons cleaning and personal hygiene would be as important as they are today.

It’s important to shave every day. Aside from morale, etc, you need a ‘clean’ face so that gas masks could form a good seal.

Bet the Germans won that game of Footy on pens

They had as strict routine to adhere to so weapons cleaning and personal hygiene would be as important as they are today.

Poor discipline though, apparently. Until 1916 every soldier in the British army had a statutory obligation to have a mustache. King’s Regulations :

The hair of the head will be kept short. The chin and the under lip will be shaved, but not the upper lip

IIRC the football truce was on Christmas 1914, so many individuals in the Sainbury’s ad appear to have scant regards for the King’s Regs. All the more surprising as a WW1 soldier could be executed for suffering from shell shock, so you would expect discipline to be well enforced.

Of course the Sainsbury ad with its healthy looking soldiers and their blow dried hair might not have set out to paint a true picture of life in the trenches, it is after all a supermarket, so a romanticized version might have been deemed more ‘family friendly’.

Also, footballers in 1914 didn’t do goal celebrations. Maybe a firm handshake and a purposeful walk back to the halfway line.

Clearly fake.

Very good but why did the chocolate and photo look old? ….. they would have been ‘new’.

Nice* appropriation of the rememberance sentiment.

*cynical

Nice piece, still feels like it has the dead hand of commercialisation on it. Why not ‘give’ the ad to the Royal British Legion for fundraising purposes and put a little ‘in partnership with Sainsburys’ at the end?

I had no idea that WW1 soldiers living in the trenches were so clean shaven.

They had to shave everyday.

It’s important to shave every day. Aside from morale, etc, you need a ‘clean’ face so that gas masks could form a good seal.

There was no gas or gas masks in 1914.

They had to shave everyday.

I’m sure they did. I’m just surprised they were able to do it to the standard shown in the ad. I’m also surprised by the healthy looking well-conditioned hair.

http://beyondthetrenches.co.uk/shaving-in-the-trenches-washing-and-grooming-in-the-great-war/

I think it’s great btw that Sainsbury’s, despite very challenging economic times for them, should be prepared to devote large amounts of money for very expensive ads at peak times to honour those who scarified so much. But I’m not sure if painting a false picture of what they endured might be useful.

http://www.standard.co.uk/business/business-news/sainsburys-shelves-new-store-plans-as-sales-and-profits-tumble-9855052.html

Lifer – Member

Nice* appropriation of the rememberance sentiment.

*cynical

Yup.
It’s pretty off, really.
Mind you, plenty of companies profited from the war at the time.

They’re donating the profits from the sale of the chocolate bar to the Legion.

But they don’t like to talk about charidee……

If you can accept that a company in such dire straits as Sainsbury would willingly sacrifice a campaign during its most important sales months as an act of remembrance and charity, then it’s a laudable effort.

If, on the other hand, you believe someone in a meeting somewhere has talked about remembrance as a ‘powerful brand’ which could be harnessed to out-sentiment the rest of the big supermarkets and drive sales, it’s not quite so shiny.

Celebrating 100 years of war profiteering

I’d rather have an ad like this than the usual tripe that Asda/Tesco etc trot out which consists of telling you how everything is 3 for 2 or whatever.

I’d rather have an ad like this than the usual tripe that Asda/Tesco etc trot out which consists of telling you how everything is 3 for 2 or whatever.

That’s presumably what their key demographic focus group told them.

I’d rather have an ad like this than the usual tripe that Asda/Tesco etc trot out which consists of telling you how everything is 3 for 2 or whatever.

I have never seen a Asda/Tesco Christmas ad which consists of telling you how everything is 3 for 2 or whatever. Is that because I don’t watch enough telly or because they don’t exist ?

This is Tesco’s Christmas 2014 ad, no mention of 3 for 2.

[video]http://www.youtube.com/watch?v=dJYwfEI4Fyo[/video]

I’d rather have an ad like this than the usual tripe that Asda/Tesco etc trot out which consists of telling you how everything is 3 for 2 or whatever.

I’ll take fatuous celebrities and special offers on beans over the glamourisation and nicifying of war (and I really don’t like fatuous celebrities!). WW1 was a tragic loss of life and marked the end of 99 years of peace in Europe, using the event to sell chocolate seems very wrong to me.

If, on the other hand, you believe someone in a meeting somewhere has talked about remembrance as a ‘powerful brand’ which could be harnessed to out-sentiment the rest of the big supermarkets and drive sales, it’s not quite so shiny.

This ^^^ and what nickjb says. It’s all about influencing our shopping habits.

using the event to raise money for the Royal Bristish Legion doesn’t seem very wrong to me.

That better?

I have no objection to that element of it. But that’s just an offset, a ‘loss-leader’ to use their own terminology. The aim is to drive footfall through their stores at the time when most consumers spend the most money in supermarkets, not to raise money for RBL.

That better?

It’s much better than using it to sell chocolate but that is not their main motivation. I must admit the timing of the current outpourings seems a little odd to me. As I mentioned the outbreak of WW1 was the end of 99 years of peace and started a chain events that lead to WW2 and then to much turmoil in Eastern Europe resulting in the loss of many, many lives. We’ve now had 100 years of near continuous fighting. My first thought was that the centenary of the end of the war would be a better time to remember the dead but in reality that was just a hiatus. Maybe that could be ‘will we ever learn?’ day

99 years of peace….. you sure about that…?

99 years of peace….. you sure about that…?

Not an absolute peace but the closest we have come in a very long time. Quite a few uprising and minor wars with casualties in the 10,000s rather than 1,000,000s.

No British fighting for 99 years. AIUI the last British soldier killed was at Waterloo 99 years a few miles from the first action of WW1

The aim is to drive footfall through their stores at the time when most consumers spend the most money in supermarkets, not to raise money for RBL.

My God really?! How shocking.

A company spending money on adverts to promote itself? Next you’ll be telling me about Bears defecating in woods…

99 years of peace….. you sure about that…?

99 years since the British had last fought in Europe at least.

Not an absolute peace but the closest we have come in a very long time. Quite a few uprising and minor wars with casualties in the 10,000s rather than 1,000,000s.

That’s a strange spin to put on it, the UK was involved in loads of wars betweeb Waterloo and the start of WW1.
http://en.wikipedia.org/wiki/List_of_wars_involving_Great_Britain

Also, your casualty figures don’t account for the changes in technology that led to the huge loss of life in WW1.

That’s a strange spin to put on it, the UK was involved in loads of wars betweeb Waterloo and the start of WW1.

Indeed, we were too busy elsewhere to be at war in Europe too! But like the “wars” we are engaged in today, far enough away not to bother us too much.