I take it manufacturers supply bikes to him for review – so it’s difficult to be negative about them if he wants to continue reviewing them.
All the professional MTB media get bikes provided by manufacturers for review.
GuyKesTV gets a payment as well, to secure a spot on his YT channel.
I honestly don’t know how people can really notice a significant difference between many 170mm zeb / super deluxe or 170mm 38 / float X2 bikes.
I reckon they all feel good and it’s a stretch to make one seem particularly bad.
It’s all about the mid-stroke support baby 😛
But seriously, this is where good reviewers stand out – by isolating the factors that do differentiate similar bikes.
My bugbear, and we’ve saw a few particularly poor reviews on this site recently, are articles which spend 9/10s of the space talking about the geometry and spec and forget to explain what the bike feels like and how it behaves in different circumstances.
Pinkbike can be just as guilty of this, though they also do some excellent reviews.