Well it has certainly got enough of us talking about it, so job sort of done by SC marketing.
The comments about them being the goto brand for all the gear no idea rich bods is interesting. I’m not saying it is incorrect but it made me think a bit as the only bike that has every attracted nice comments from teens and young adults is the Chameleon.
Nearly every local ride somebody says ‘Nice bike Mister’, or occasionally ‘Give me that bike’ if there are a group of yoofs trying to impress one another, so from this I deduce that they are either designed and built to appeal visually rather than have good components etc or every teen knows how much a SC costs over every thing else. Probably a bit of both in reality.
Maybe it is this design aspect that also attracts the older generations as well, not just the SC badge.
As an aside, I also have an On One Whippet, which rides very well, is lighter than the Chameleon and about half the price as frame only. The paint and finish isn’t a patch on the chameleon and there is one less mouth to feed in the supply chain, so I can see where the extra cost is, accepting that there is a degree of SC tax in there as well.
Ultimately, you pays your money as the saying goes. Main thing is that we are riding bikes and getting enjoyment out of it. Doesn’t really matter what each and every person rides, and it shouldn’t be put down no matter what it is.