don’t forget, IT managers and IT consultants are classed as working in IT and their wage will generally be quite a bit higher than 35k, even outside the city.
As for people who actually do stuff on computers/networks/hardware/software, I’d say the average is distinctly lower. Developers and programmers, despite what people have said above, don’t earn a huge amount IME, certainly not outside the city. I earn more than 35k but I’ve been in the game 20 odd years, have an extremely wide range of experience but I’m a techie at the end of the day which limits my earning potential.
If I let go of the reins and became a consultant or similar I could double my wage quite quickly I reckon. But I prefer messing about with things and fixing stuff, proper hands on bits and pieces. It’s very sad that so many companies regard their techies as monkeys and pay their managers far more. Without quality technical staff the companies would die but they’re treated like crap as far as I can see.
Someone who is highly skilled as a technician is just as valuable to a company as a good consultant but they’re treated as tools and their pay is restricted accordingly. Pretty diabolical.