The reason they give them names now is to get the message across to the general public. The thinking is that if you give them names then it sticks in their feckless minds a little easier.
So if they say there is a big storm coming, let’s say Big Geoff, then it really means “don’t drive over the A66 in your high-sided vehicle you muppet because the emergency services will have to risk life and limb rescuing you due to your stupid actions”.
The NW and far north of Scotland are in for a battering but they are used to that though.