Not at all, just making sure that there’s a market there for existing customers – bear in mind that 99% of people won’t have a disc ready frame but they might want to upgrade to hydro rim brakes. And from there you can upgrade later to hydraulic disc brakes using the same shifter unit when you buy a new frame.
i suggest you take some time to read the Road.cc article, SRAM are offering two options and in there words they don’t know what the market is interest in.
Personnally i prefer the look of the hydro Magura’s just not the price. And they use Mineral Oil which is a plus IMO.
taken from the interview with the SRAM bloke.
Road.cc
We really like the way the rim brakes ride and we’re all about choice too. We like to put a couple of good options out there to allow the customer to choose what they want.
We may find eventually that hydraulic rim brakes do win out over hydraulic disc brakes, although I don’t think that’s going to be the case. I don’t think that discs will kill the rim brake, I think we’ll see the two options, but I do think that mechanical cable-operated brakes will go away.