The reality is that Facebook itself is rapidly becoming the no.1 platform for most media publishers. It is where we reach the largest audience.
Sorry but that’s (almost) rubbish. I have numerous outlets “liked” and barely any ever make it onto my feed. Never mind a sizeable number of my actual friends who never get a look in.
It’s also a theory as to why many of us were taken by surprise at both the last general election and the referendum. Our timelines, which are an increasing source of all our daily updates on life only reflected our own preferences. All the stuff we don’t like, for example the opinions of others that differ from our own, tend to get muted and filtered out.
This however, is true. Scottish referendum was won months before by the fact that everyone anyone knew was voting Yes. Doesn’t help that so many people are quick to block anyone with differing points of view rather than trying to engage with them.
But yeah, Facebook is well past it’s best for me, too much crap, not enough from the people I want to know about and the rest seems to be moaning about something or other. [Rhymes with] Padlock works a treat on tidying the intrusive rubbish up though. Funny that.