Had the marketing puff below from YT in an email today.

It’s been a while since I can remember anything quite as ‘bold’:

TUES Pro Race Deep-Dive

The TUES Pro Race is an animal that will chew through the steepest tracks littered with rocks and roots. The word ‘gnar’ is not in the TUES dictionary, because the bike itself is so gnarly the toughest tracks in the world are no match for it.

Top marks YT!

Sadly, the wording isn’t repeated on the YT UK website.

Any other great examples to share?

That sounds it’s been written by a twelve year old who’s just spent the last two months watching Sam Pilgrim videos on YouTube.

Have YT employed the Chuck Norris PR team?

That is magnificently overdone.

Excellent work YT! Almost matches up to all those pretend acids and chemicals the make up lot claim are in their face creams. They are so entertaining. Contains Exfoliclsmoothing Acid and Natural Aqualease protective barrier.. etc 😀

Grad A SAMB there.

Shiney American marketing bollocks

My organisation came out with “effectively deploy…” recently.

Al, go easy on that one. It#s all too easy to deploy stuff ineffectively, so people do need the reminder to do it properly.