“The consultants had a grand vision of making Sombrio into a big company very fast with a network of our own retail stores. It seemed almost too good to be true but they were convinced it would work. In 2012 we raised funds from an investor, added staff to a great team, invested in systems, products, and began to execute on this growth strategy.
Sadly, it went sideways, as the retail expansion plan was way more expensive to execute than we were led to believe, barred with issues, and stores never opened”
What the f***?