“The consultants had a grand vision of making Sombrio into a big company very fast with a network of our own retail stores. It seemed almost too good to be true but they were convinced it would work. In 2012 we raised funds from an investor, added staff to a great team, invested in systems, products, and began to execute on this growth strategy.
Sadly, it went sideways, as the retail expansion plan was way more expensive to execute than we were led to believe, barred with issues, and stores never opened”
What the f***?Posted 4 years agomatt_outandaboutSubscriber
They need to go and read Yvon Chouinard’s book – the bit where they loose Black Diamond in the space of a few days, and some bankers/lawyers try to get Patagonia to make some really dumb decisions (basically ‘borrow lots and grow quickly, promise…) – Yvon and his wife choose to walk away and take the Patagonia staff on a retreat. There they all agree to slow down, grow as and when they can afford it, and ignore the ‘experts’.Posted 4 years ago
Seems to have worked out well.
Shame for Sombrio – they are still the best shorts I own.SuiMember
🙁 just seen this (I’ve been hiding) love their kit. This is a problem the retail sector always gets itself into, it’s always so much better to ride the organic growth chart, than try and plot out some massive plan for dominance. Unless you have massive PR budget you will fail. There’s another Candadian company that is about to embark on setting up stores in the UK, and I see it going the same way..Posted 4 years ago
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