I operate on the premise that for any bottle of wine of any quality, £5 of the price represent the bottle and distribution costs.
So, that makes a bottle at £6 really a £1 bottle, a £15 bottle is a £10 etc.
Which means, and my personal experience backs this, that there is a significant jump in quality from a bottle of wine priced at £6 to one priced at £12. More that £6 worth of quality.
And, if you buy a bottle of wine that costs less than £5, then they should be paying you to drink it. That is my policy anyway. I rarely shop under the £15 mark, I’m not rich, but some people spend that on a taxi home after a night at the pub so I see it as value for money.
Believe me, the hangover is a lot less awful on decent wine, so there is another gain. Its a win all around really.
P.S – and in The Colonies you can buy Yalumba in a box. Colonials are a lot less snobby about Chateau Cardboard and you can get some good wines in a box, just saying like.