It’s a word that has more than one meaning….
When these ‘journos’ refer to traction, I doubt they mean:
“the application of a sustained pull on a limb or muscle, especially in order to maintain the position of a fractured bone or to correct a deformity.”
they more likely mean:
“the grip of a tyre on a road or a wheel on a rail.”
In a similar vein when the same ‘journos’ review a stem, they probably aren’t talking about:
“the main body or stalk of a plant or shrub, typically rising above ground but occasionally subterranean.”
or a hub:
“the effective centre of an activity, region, or network.”