"Save the Landrover Defender" petition.
What twaddle. I used to own a Land Rover 90 and although I loved it, it was a piece of 1950s technology that should have been dropped years ago, being seriously unprofitable to manufacture, polluting, uneconomical, expensive to maintain, not to mention uncomfortable, slow and noisy to drive.
At the height of my Land Rover addiction I’d never have admitted all that, naturally.Posted 4 years agojackthedogMember
That’s a very impotent petition.
There are already some quarters that think that the manufacturing licence for the Defender will be sold on to a specialist concern that is small enough to work around the legislation and profit issues killing the Defender. With their existing ties to Land Rover, Bowler is the main suspect.
I can’t see it myself, but then again I didn’t think the Rover V8 line would be sold lock, stock and barrel, and I also doubt those at JLR really want to see the Defender die. Land Rover has hung onto an (apparently) unprofitable, increasingly irrelevant model for as long as it has because they know for all its many, many faults, it has always been the foundation upon which their entire brand image is hinged.
For a company as entirely reliant on marketing and image as Land Rover, they’re about to lose their key USP. So while the accountants might be happy they’re finally seeing the back of the old dinosaur, I bet there’s been less celebration among the marketing team. Their jobs just got a lot harder.Posted 4 years agoneninjaMember
A friend has a Defender Utility Wagon – it’s hardly any more sophisticated than the Land Rover my folks had in the 1980’s. It does look very cool but it’s slow, uneconomical , noisy and handles poorly.
It’s more about image than the dynamics of the vehicle. That aside I’d love one.Posted 4 years agoamediasSubscriber
but it’s slow, uneconomical , noisy and handles poorly
all of which are pretty much irrelevant to people that actually use them for their intended purpose, where they excel, if people stopped viewing them as a car and applying car like rationale to them, and instead viewed them as the agricultural tool that they are, it would make a lot more sense*
*not to say that they’re not long overdue an overhaul though!Posted 4 years ago
Because you’re talking about dumping said new smaller lighter engine into a on old cast iron lump. emissions and mileage accumulation tests these days work on drive cycles out on a track, and as such you will be lugging a big heavy chassis around on a engine that is designed to be used in something upto a 3rd less weight.Posted 4 years agooliverd1981Member
This could be the kick up the backside Landrover need. There’s no reason you can’t build a lightweight, utilitarian vehicle with a more modern engine. For the life of me I can’t see why they allegedly cost so much to build – the metalwork and paint wouldn’t get a D at GCSE.Posted 4 years ago
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