I think i have more questions than answers for you…
If it was around 10% sag then i’d suggest it is to do with the effects of the positive/negative air chamber balancing port being actuated, normally this can also be heard with a slight hiss/squelch sound, 30% sag seems like it could be something else.
Is there noise of any sort during the resistance?
Is there any damage to the main air shaft?
Could possibly be due to a loss of IFP pressure resulting in cavitation until the piston has compressed the oil/started moving the IFP?
Getting firm part way through the travel can also be that the damper has lost oil, but normally i’d have thought this was more obvious when compression is on high?