Response from Mark on thread re adverts…

The reason Maserati come to us with their ads is because..
1 – There are 1.7 million users a month coming to this site
2 – The demographic average is way above average earnings and believe it or not they do get a good response from our site.

I thought it was all Audis in these parts, and those that didn’t have an Audi pretended to be destitute!

I know 1 person who used to have a Maserati and one 1 who still does – does that count?

Think there’s some old battered corgi ones somewhere here. Does that count?

Hold on – does ‘good response’ just mean that some folk have watched a David Miller vid with a car in it? Not necessarily buying the things?

I’ve seen a few around, they’re quite nice.

I’ve also seen pics of the forthcoming Maserati SUV. It’s gopping. Please Maserati, no.

I thought it was all Audis in these parts

Only for the Plebs, all us Premium users get a free Maserati with our subscription…

Personally, I keep chickens in mine.

the-muffin-man – Member
Response from Mark on thread re adverts…

The reason Maserati come to us with their ads is because..
1 – There are 1.7 million users a month coming to this site
2 – The demographic average is way above average earnings and believe it or not they do get a good response from our site.

Really?

Thats a major assumption, and I argue incorrect too.

If they want stats, then I’m sure Mark could concoct some stats about the amount of times Skoda or BangerNomics or Audi has been mentioned in threads.

I have seen a Maserati… dies that count?
PJM – yezs I saw pics from the Geneva Motor Show & thought WTF

Only for the Plebs, all us Premium users get a free Maserati with our subscription…

😯 I only got a T-Shirt

I own one, on a lease deal. Easily affordable at £2,000/month with a £30,000 deposit, 2,000 miles/year. Use it on my daily commute of 40 miles each way.

My favourite ever toy car was a sublime purple 1972 Maserati Bora

Unfortunately that is the extent of my ownership experience of Maserati.

i clicked on the link because it’s a pretty car. I’m old but no way I could afford one, even if some rich bloke had paid all the depreciation for 10 years for me!

Which one of us is David Millar?

Thats a major assumption, and I argue incorrect too.

There’s no assuming anything.

I had one about ten years ago when I still cared about these things. It was out of warranty and cost me about £5 a mile for the year that I owned it.

Divorce was pending so I flogged it, lost another £2K so actually it cost £7 a mile to run.

I have a battered Seat Leon these days.

The demographic average is way above average earnings and believe it or not they do get a good response from our site.

Really?

Thats a major assumption,

What do you consider to be average earnings BB? And what gives you the feeling that as a group we’re likely not to be above that average?

Right – who owns a Maserati!?…

Ya, which one of you wealthy lefties entrepreneurial socialist communists driving a Maserati? 😯

1 – There are 1.7 million users a month coming to this site

Really! 😮

I thought it’s me only … !

Vote Out of EU
Vote Out of EU
Vote Out of EU

Vote Trump
Vote Trump
Vote Trump

^^^ Ya, that will get the search engine(s) to get them to come here to be educated by me – counter propaganda 😆

Shirley, the target audience for the adverts isn’t people who already own a Maserati? These people will receive direct marketing from the manufacturer and dealer network.

The target audience is the kind of aspirational person who, if they’re dumb enough to spunk 5 grand of disposable income on a pushbike, might also spend 100 grand on an impractical car?

Do we know any people like that?

I’m certainly not that demographic being a Peugeot owner. Although it’s probably more reliable than some overpriced FIAT.

(There is no envy anywhere in that statement – honest!)

Mine was the Merak 🙂

perchypanther – Member

Shirley, the target audience for the adverts isn’t people who already own a Maserati? These people will receive direct marketing from the manufacturer and dealer network.

Ya, they are targeting new wealthy communists from STW … 😛

Them communists are loaded!

Okay hands up who work for Maserati … you cheeky bugger!

Guy up the road had a Granturismo….sounded really good….he didn’t keep it too long tho and now has a nice Beemer

These days 10-12k will buy you a SH Quartaporte with a 4.2l V8 made by Ferrari (same engine as is in the 458)

A bloke that works int he same building as me has one. But I don’t know who he is or which of the other companies he works for.

Some good deals on leasing them at the moment – less than £400 per month

http://www.rivervaleleasing.co.uk/car-leasing/maserati/ghibli/

I’m more fond of De Tamaso’s.

Whatever happened to De Tomaso?

De Tamaso

De Tomaso

Let’s call the whole thing off.

Thats a major assumption, and I argue incorrect too.
–
There’s no assuming anything.

Oooh! Tell us more!!

There are 1.7 million users a month coming to this site

is the unique users or you mean hits?

My mate had a 3200GT, he lent it to me for my honeymoon. I had it for 4 days. It was hard work to drive, heavy steering, and insanely fast. if you weren’t paying attention it would creep to 110+ without you knowing.

i was happy to get back into my punto!

CharlieMungus – Member
Thats a major assumption, and I argue incorrect too.
–
There’s no assuming anything.

Oooh! Tell us more!!

Indeed, as Charlie says..

And, pray how do you know what we earn?

hehe, I’m making an assumption already!!

Whatever happened to De Tomaso?

A mate of mine’s dad has a Pantera. He parks it next to his daily drive, a Lotus Carlton!

Not me I’ve gone the old fashioned t5 and skoda direction.
Guy next door had one for a while when I lived in the posh part of town he never used it in the wet or rainy months as he said the back end wanted to face the other way. It did sound lovely in a petrol head kind of way. If I did want one that add would put me off purely on principal. The new Alfa looks nice if I wanted unreliable fun 😀

Google Analytics (amongst others) can tell you ALOT! Bikerbouy it isn’t about knowing specifically what you earn, you fall into a category which gives advertisers an idea what things you may or may not like. Unless you have been browsing incognito via a proxy server for ever then you will have a trail that reveals lot’s of things.

To be a proper cyclist I would have to own bikes worth more than my car… that’s gonna take some sneaking past my wife 😛

1.7 million (individual?) users per month??? 😯

Wowsers…!! That’s mental.

Seriously, compare that with how many readers of the magazine per month..? (I dunno, but it must be a lot less than 1.7 million).

Surely that might tell you something. I was an avid fan of ST mag when I first discovered it over 10 years ago, then rapidly became turned off by the tedious recycling of old ideas, cliquey ‘in’ jokes, the narrow and often seemingly parochial focus of the journos, and the somewhat lackadaisical way in which it was produced.

It appeared to me that ‘they’ seemed to think that ‘we’ would appreciate all that stuff as being somehow excitingly refreshingly irreverent, yet it just delivered a tiresomely poor value experience each month. So I stopped buying it and felt quite disappointed at such a missed opportunity for a decent printed MTB mag.

It seems as if ST mag should fill a sorely lacking hole in the MTB media landscape. It should tick so many boxes for potential readers in a similar socio-economic box like myself. (I can’t be the only one who feels like this?). Yet it doesn’t, because they never seem (to my view) to put their potential readers needs first. Sorry, I appear to have gone off on a bit of rant here. But I can’t quite believe that a website as successful as this is not able to deliver some of that success into a printed (or otherwise) format. Sadly, whenever I bother to read one of the mag articles occasionally reproduced on these pages, I’m reminded of the oh-so-tediousness that put me off it all in the first place.

I want to like ST, I really do.

[/rantover]

1.7 million (individual?) users per month???

….and still only scraping by.

oddly there was one parked outside my house yesterday presumably doing the (posh) school run with a DVLA Clamp on the front wheel…

They’re awfully non-U, I’m afraid.