- Rapha article in guardian…..
Erm. That business strategy wasn’t a secret…
I think Rapha have made a lot out of cycling but also put a lot back in. They have supported domestic racing in uk and us from really early on and their events like supercross were in the right direction. They do seem to have knocked the outgoings on the head with sale which is a shame.Posted 10 months ago
“The amount of people on bikes was amazing because it was a sunny morning but actually nine out of 10 looked absolutely appalling,” he says. “Not only did they look terrible but the stuff they were wearing …” He tails off muttering about sweaty high-vis jackets and the probable chafe caused by baggy shorts.
I think for at least 9 out of 10 people, looking good on a bike means wearing anything other than lycra.Posted 10 months agobutcherMember
My Aldi winter cycling jersey was a revelation to me, and works just as well as much more expensive gear. Often the biggest downside to cheap clothing is the fit…
People buy into it, believing that anything less than Rapha is a lesser product. And so they must have it.Posted 10 months ago
Whereas I like the brand even more… strong mission statement, good clothing, and when it boils down to it, there are many many more expensive brands out there.
Sales are on at the mo with 25% off everything for doing a survey.
Everything I’ve bought has been perfect and washes well and lasts.
I’ve had aldi bibs and thought they were the bee’s knees… but the truth is they’re not half as comfortable as rapha, Morvélo or endura… and they look s***ePosted 10 months ago
fashionable cycling gear
latent demand for fashionable cycling gear and opened stores – or “clubhouses” as it calls them
Mottram’s commuting outfit of reflective jacket, tights and overshoes would give little change from £500
It even has its own riding club with 9,000 members paying £135 a year for perks including free coffee in its clubhouses.
Inside, the white-painted brick walls are adorned with cycling memorabilia, while the reception cum coffee bar buzzes like an Apple store.
Has there ever been a worse time to be a cyclist?Posted 10 months ago
I like their kit, it’s comfy, it lasts and it has some clever features, and I buy it when it’s at a price I can afford, either on sale or on ebay. They have done a lot of good for cycling in the UK as mentioned above, and made no secret of their views on pricing and image as part of the process.
And I’m now a “brand ambassador” for another cycle clothing brand, so I have to be careful no one sees me in Rapha socks if my others are in the wash….. 😉Posted 10 months agoon and onSubscriber
I’m not a member but if you live close to one it’s a cheap way to get coffe and discounted cycling gear.
I’m also not a fanboy but there are plenty of fat lads on here who should check out their policy for allowing you to buy bigger sizes and change for highly discounted smaller gear as you loose weight.
If you don’t like it, don’t buy it. No need for a snide thread on the forum every week.Posted 10 months ago
Stop trolling taylforth! 😆
What have they done – they’ve sponsored and run their own successful UK based cycle team with Condor, they’ve set up/supported a load of different cycling events over the years, races, gravel rides etc, and they had those 3-4 years with Sky.
They’ve never hidden the fact that they think they are the bees knees and will happily take all your money IF you want to give it to them.
on an on – with my brand ambassador hat on, there are other cycle clothing retailers who also cater for the Fat Lads (and Lasses) who like their lycra 😉Posted 10 months agocrazy-legsSubscriber
Okay, tell me what they have done for cycling in the UK ?
Oh where do you want to start?
At pro level they sponsored the Rapha-Condor-JLT squad for many years (probably one of the best and most consistent domestic UK teams)
They’ve organised dozens of CX races (the Rapha Supercross events)
Theyve sponsored loads of local level races too – near me in Manchester they’ve done the local hill climb, the Tameside circuit races and down in London they did one of the Eastern Region road race league events.
They’ve coordinated with Strava to do the Festive 500, various climbing challenges and other things like the Women’s 100 to get people out on bikes.
Regular rides go out from all their clubhouses, they also use them as a base for talks, exhibitions & social nights.
They’ve brought smart practical kit to people who would never have bought into the fluoro Euro look (at a time when that was really all that was available)Posted 10 months ago
you don’t like it, don’t buy it. No need for a snide thread on the forum every week.
Surprisingly I was reading the Guardian and was taken aback by the staggering hubris, tremendous marketing and self aggrandisement of the CEO and brand. In a capitalist consumerist buy the life style brand then you pays your money and makes your choice.
No longer buy after found it pretty poor quality for money, merino wool jersey especially. In contrast my aldi base layers from last winter have been pretty amazing in wicking away sweat from my body.
Placed the thread really to see what people thought, suprsingly in a forum on bikes and biking.Posted 10 months agomr_struSubscriber
tribal cycling community
There is at least one bit of the article that everyone can agree on at least 🙂
I’ve got some Rapha stuff and it’s nice. It’s probably not 10 times nicer than the stuff from Aldi (I don’t own any stuff from there so I can’t say) but it’s all diminishing returns with these things. If someone is happy to spend the cash on it then that’s fine. Equally if you’re happy with kit from Aldi then that’s fine too. It does the job you need it to for the amount of money you’re willing to spend.
It’s only cycling kit after all.Posted 10 months ago
Henrie Westlake is 42 and has been road cycling all his adult life, but would never contemplate wearing Rapha’s clothing. His choice is not down to the cost, nor the quality. “It has become the uniform of a certain sector of ‘new’ cyclists,” he contends, “and by that I refer to the stereotypical cliché of ‘all the gear, no idea’.
There are sections of the cycling community who are dismissive of those who spend more time talking about kit in the cafe than actually riding a bike. “I’ve frequently heard cyclists say that you rarely see a good amateur cyclist in Rapha.” In his opinion, “the best way to look good on a bike is to drop everyone on a climb.”
😀Posted 10 months ago
Crazy legs thanks for the detail…..great they are promoting cycling but ( for debates sake) didn’t and don’t local cycle shops and clubs do that?
Excellent point on the euro fluro colours and kit sponsor’s.
On and on…no worries and I was am interested in the thoughts, like crazy legs pointing out what they doPosted 10 months ago
Rather the fact that the bloke comes across as a complete tosser.
That’s not exactly news though, given interviews he’s done in the past. He’s very driven and been very successful. A lot of those type of people come across as complete tossers, though that might be my jealousy talking.Posted 10 months ago
Sorry if this has been done but….
Mottram acknowledges the brand is out of reach of some pockets and last year it launched a range of more affordable gear that included jerseys for under £100. “We have carved out a market at the top,” he says. “The future is to keep that quality but to reach more people. Aldi does a cycling jersey for £15 to £20 but we won’t do that because that isn’t really a cycling jersey – it’s a piece of polyester. But we do need to make our pricing more accessible.”
Dislike the brand more now….and to be honest not impressed with the items I have boughtPosted 10 months agoyossarianMember
Who is worse? Frapercino rapha hipster wannabes or total mix and match pro kit ****? At least with the first lot they are buying into the latest fashionable hobby. With the mix and matchers they always offer the excuse that it was cheap and it works well. Yeah right, you love the advertising! Makes up for all of the disappointments in your life. Don’t even get me started on the retro jersey lot. Insufferable bellends.Posted 10 months agotomhowardSubscriber
didn’t and don’t local cycle shops and clubs do that?
Yep, but none on the size and scale of the Rapha events. How many other multinational clothing manufacturers organise stuff like this?
I know a lot of people have a chip on their shoulder about them, they need to get over themselves. It’s cycling kit, I find it to be very good cycling kit, not the cheapest, but definitely the best I own which is what I care about, rather that who else is wearing it, or what others think of me wearing it.
Rarely ride without their bibs, on or off road, and the brevet jerseys are pretty much my default jersey on all but the hottest days.
That said, I don’t care for their marketing…
Not a fan, I tried some stuff a few yes ago which fell apart in no time.
I assume you used the free repair service?Posted 10 months agoMrSalmonMember
I read the article and didn’t detect any particular bell-endery on display.
I don’t own any Rapha stuff and probably never will, but it looks like good kit and I don’t see any problem with spendy kit existing and people buying it who haven’t necessarily been riding for 20 years.
A lot of the Rapha/MAMIL bashing strikes me as a variation on tedious pub bore snobbery and people showing off the chips on their shoulders. Cycling has no shortage of people desperate to tell others that they’re doing it wrong.Posted 10 months ago
AFAIK the free repair service is only for kit that was damaged in a crash or an accident – my stuff just fell apart……..
Mind it was about 10 yrs ago, they may well have improved the quality of their products since then.
I still think there is better available for less..Posted 10 months agoRusty SpannerSubscriber
I’ve no issue with the gear itself.
The replacement policy makes the shorts good value if you put in the arse miles, as it were.
It is occasionally worn a little over enthusiastically by a certain type of ‘buy a lifestyle’ throbber.Posted 10 months ago
You can spot them on threads like this now and then…..
The thing outsiders don’t realise is how pure what we do is. I’ve been allowed to create the perfect model of what I think a consumer brand should be.”
That there is hubris and self aggrandisement, or a very aware of what they are doing as a consumer brand, or a combination of both.Posted 10 months ago
Mavic seem better priced, Endura works just fine too.
They may not have the “style” of Rapha but I couldn’t give a hoot what someone thinks of what I look like when I’m on my bike.
I’m a cyclist, not a frikkin clothes horse..
there is hubris and self aggrandisement
Also known as knocking one out over your reflection in the mirror!Posted 10 months ago
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