My alarm bells rang when I saw the web page on their site that list claims which sound like bollocks eg –
QUICK ENERGY™ PROVIDES A SPIKE IN “VIGOR”, WHICH MEANS A DELAYED AND REDUCED FEELING OF “FATIGUE”
There’s a meaningless graph, and no link to any published results or study report from the University of Coventry.
Googling the names mentioned comes up with this –
http://www.ncbi.nlm.nih.gov/pubmed/22124354
Which is just confirming what’s already known, i.e taking caffine before exercise can improve performance.
In short, Nescafe could make the same science claims.
So that’s not to say it can’t do anything useful, just no more than anything else with a bit of caffeine in it.