I was in the local branch of Hero(i)n Foods and saw they they do a block of vac packed coffee for £1 / 250g. Packaged to sort of look like Lavazza Red whilst narrowly avoiding copyright infringement. Claims to be 100% sawdust and chicory free on the packet.
I thought, what is there to lose at that price? It promised a medium roast and full flavoured brew at about 20% price of premium brands. I normally buy coffee from Baytown in Whitby or Lavazza espresso. I’m a bit fussy and usually find most supermarket coffees disappointing.
I brewed it up in an a Moka pot. The result was challenging but not entirely unpleasant. Very dark, a bit smokey and a little bitter. A full bodied yet drinkable brew. I’ve certainly had worse, it would maybe even be enjoyable if you like dark roasts. If it were packaged as an Artisan coffee with a name like “Vulcan’s Fury” it would fly off the shelves.
So push your way past the tied up Staffies and get into Heron foods.