The Lidl one is such good value (actually its being sold at cost) because it is dual chamber and dual skin. This means its more rigid and holds its shape better plus slightly stronger. It will also last longer.
Not sure if the pump is plastic or mateal barrelled – its made by Bravo and the metal barrel ones are the ones we sell with our SUPs and cost about £35 on their own.
The fact that it also comes with a quality bag also enhances its value – the clip on seat is pointless
Its a board that should retail at around 350-400 euro in most french beach shops and even discounted it is normally only 299 euro
A lot of the Tesco, The Range, ‘insert shop trying to make a quick buck here’ SUPs at a similar price are single chamber single skin and quite frankly best avoided. Many say 15psi but will struggle to hold shape at that pressure – however theLidl one should be fine up to 17-18psi