Holy shit, that’s the first time I’ve seen a pic of one relative to something else.
I guess it’s a no-win game for designers, younger gamers will want something big and cool looking with LEDs etc, older games would probably like something that looks about as exciting as a Virgin media box or DVD player (showing my age there). Too big and it’s too big for older gamers, and potentially their non-gaming partners who don’t want their living rooms taken over by what looks like a Star Trek prop, too small and it sounds like a jet engine.
I suppose if you’ve got one of the non-drive versions and don’t like the size or look of it, there’s no much stopping you sticking it behind the TV.