Which of these suppliers would you think would be the most professional suppliers of heating oil…
I’d not judge the “professionality” of either of them by the website as I’ve been around long enough to have seen people with flashy ads that are useless at their job and people with 1 page text only ads that are amazing at their job? I know where you’re coming from but I do consciously try not to be influenced by advertising and appearance as I’ve all-too-often fallen foul of such assumptions!
For me a good site is one that gives only the important info, in a clear and easily navigable fashion. For a plumber I’d expect that to be a few pages of plain text and images with simple navigation. Any more than that and it would flag “trying too hard for a decent local plumber” alarm bells. Whether that is a correct assumption or not is a different matter and entirely open to debate 🙂