Fuzzy. Short answer is yes. We post out over 25k mags a year. The bulk rates we get through our mailing company means that we pay approximately half the cost of standard postage. Plus the service we get is next day delivery. That’s comparing it to 2nd class standard post. If we used standard post it would increase postage costs by over £22k/year.
Also, the potato starch wrapping is done by a machine. It’s costs £0.075 (less than a penny) for each mag. To use paper envelopes would be approximately 4x that cost. Multiply that by 25k. The wrapping is done automatically by our printer as part of their service – there is a paper option open to us but our printer would have to subcontract that job to a local provider – this will have two impacts. It would cost us a lot more and it would delay distribution by 2 days.
By far the cheapest option we have is to go back to standard non recyclable poly wrap that’s half the cost of potato starch wrap. It’s also transparent so we can run a mailing sheet inside the wrap that can be scanned by sorting offices. This would allow us to access Magazine Mail prices for distribution and save us thousands a year. However, we don’t want to do that because the poly wrap is single use plastic that can’t be recycled.
Paper wrap is the best option from an environmental POV but with that extra cost it’s a hard choice for us. We are waiting to explore some other options over the coming months tho and I’ll update you here as and when we get those.