Surely they are just selling off loads of damaged stock or warranty returns? Some businesses would just weigh them in….. but why not get a few quid for them on a no comeback basis? Personally I wouldn’t touch one of these auctions myself without seeing the items I was bidding on to check for damage etc.
Also the old clothing must be worthless, probably costs more in staff time to pick pack and process orders than they will make.
Boxes and boxes of low value stuff they probably paid next to nothing for, why not shift it out (probably at some small profit) to make room for decent new product lines with better margin?
Most of this stuff would cost money to dispose of, so why not shift it if someone wants it?
This is not really helping with their “brand image” on STW, but I’m sure they thought about the impact of that – they aren’t Specialized …..