A lot of the ‘problem’ is the magazines, promoting 160 / 140 /120 as the new must have amount of travel. Can’t people just ride what bike they have?
Its mbr and wmb and the like promoting that you NEED a 120mm travel FS. Sorry, next issue make that 140mm. Oohps, no why 140, when you could have 160? And if its last year’s kit, its obsolete. FFS….does it matter? They all promote some kind of “just get out and ride” slogan but then it seems you can’t do it unless you’re on the latest all singing all dancing do-it-all trail bike.