Merit is a small brand run out of a tiny Czech workshop and starts with what are essentially standard catalog bikes made in Taiwan. They are not shy about that, working with producers who also make some of the top-end bikes in the industry. Merit works with the factory to make modifications like carbon updates, axle options, braze-ons, etc. before shipping the framesets to the Czech Republic where they do their unique finish customizations. All with the goal of delivering something special to customers.