My one tip after 26 years of very middling success … pick a name that spells out what you do.
We went with an arty farty name and it stuck but it irritates the hell out of me now, and crucially doesn’t describe what we do.
This.
First of all what is the word or phrase that describes what she does or plans to do. We’ve decided it isn’t “nails” because that’s too limiting. It isn’t “hands” if she is planning to do lashes. So, is it “beauty”? Beauty salons seem to be a thing. I’d go for something boring like Jackie’s Beauty. Or Jackie’s Beauty Treatment.
Otherwise do a Lionel Hutz – “No! More nails”.