I’m glad the ‘real, red blooded’ men have come along along and explained that if you don’t like playboy or “chicks with massive cans” then you don’t like sex, women or nudity. I now know that money justifies everything. Context and politics has always been such a drag to understanding things. Glad I can jettison all those things.
Leaving aside the arguments about patriarchy, the message this sends out about women’s and girl’s role in cycling (as a “background”!? to to some tricks or as a TDF ‘podium girl’ [sic], rather than as competitors or legitimate particpants) the point here is that it’s cheap, lame and desperate on behalf of both Playboy and RedBull/DM.
I mean, from Playboy’s point of view it goes like this:
“Hey, our **** mag brand isn’t as cool as it used to be, back in 1980… what can we do?”
“I know, let’s tag along with some cool, hip young gun slinger. I hear those push bikes are pretty cool these days. Let’s get him in to cross pollinate our brands, going forward etc etc.”
I’d rather cycling of any kind wasn’t associated with this seedy shite.