I’m a terrible haggler but the basic rule is, get a price you want while still letting the seller get a price they want. So I pretty much go “I’m willing to spend this” and then don’t move. OK, maybe i could push it a little cheaper with good skills but if I’m happy with the price that’s not too big a deal.
(I didn’t end up buying this car as there was a fault but this is the exact conversation I had with a salesman…
“I’m interested in that Mondeo you’re selling for £2000”
“That Mondeo is advertised at £2500 not £2000”
“Yup. But it’s selling for £2000, today, if you like”
After about 20 different rounds of haggling, sales tactics, free offers etc, £2000 it was. And then it turned out to be ****ed, but still. )
It does depend on how much choice there is, though- sometimes they’ll know it’s a less common item or they’re the only place in town.