I’ve heard

Bon-trang-er

Ghee-ant (for Giant. But that might be right for all I know)

Mavrick (as in “some o them Mavrick wheels”)

Ive never been sure about Ringlé

Ciocc.

You also hear a lot of folk here mis-pronounce bruschetta when in Italian restaurants for the same reason.

Where you say?

Gee-ant (Giant) has already been mentioned but they make a bike too. A Gee-ant Deffy.

Apparently some of these have an Ul-tee-gra roupset on them too….

Kona. It’s actually pronounced ‘keen-wa’.

Ciocc = Church, I believe.

Ul-tee-gra

I’ll see your Ul-tee-gra and raise you an Ixter.

Marzocchi right, they had forks called Zokes. So it stands to reason it was pronounced MarzOkey. not Marzocky, like everyone (including me now) says…

So it’s not Mar-zo-chee then?

Is my face red!

DezB

Marzocchi right, they had forks called Zokes. So it stands to reason it was pronounced MarzOkey. not Marzocky, like everyone (including me now) says…

presumably zokes is pronounced ‘zock-ees’ to rhyme with ‘jockeys’ ?

Pie-vot instead of Pivot 😀

pee-voh shirley?

orbea, pronounced as written. Or be a what? Don’t dis Orbea…

<i>’ll argue that no one actually knows how to pronounce Schwalbe </i>

I definitely do seeing as I can speak Deutsch.😉

Same in any language.

Made me laugh.

So is it Mond-raker or Mond-racker anyway?

I thought it was technically the latter, but then heard Cesar Rojo say it way most of us do.

Topeak  .. is it tow-peak or top-eak?

I often hear Forme pronounced as Formeee or sometimes Froome.

Cervelo? Arise sir velo?

Someone I know is a fan of Colanyo bikes.

Cannondale Synapse

Sy-napps or sin-apps

Rapha – “rayphaye”, like Ralph Fiennes, probably.

Assos

Ass oss

as above Deuter (prob different depending on nationality – esp, say, US vs German origin) and Topeak

also Dakine (again I bet US vs German is v different)

Cervelo? Arise sir velo?

But is it vello or vey-lo?

Seems that I am guilty of getting most of these wrong.

I will never get my head around SRAM, by brain always reads it as S-RAM……

Nope, there’s a silent e on the end SRAM= SHITe

Cervelo is Ch-ervaylo

<div class=”bbp-reply-author”>
<div class=”bbp-author-role”>
<div class=””></div>
</div>
</div>
<div class=”bbp-reply-content”>

oh and for the sake of clarity;

w-w-as-was

</div>

Ive only ever seen it was-was-was, although i know its not.

There’s also a silent T in ShiTmano, but nobody talks about it, because you get what you pay for.

Drac & Hodgynd probably say ‘Hurp’ instead of ‘Hope’ 😉

Hurp Uuuups (how my dad would say it too) 🙂

B B B, or BBB, as if you’re shouting that you’ve just seen a large insect 🐝

Orbea Rallon…it’s not pronounced as ”rah-lon”

Let’s face it, we English speakers are pretty rubbish at bothering to pronounce foreign names correctly, even when we know how they should be said!

Sco’ or Scott

presumably zokes is pronounced ‘zock-ees’ to rhyme with ‘jockeys’ ?

Of course! Marzocky Zockys. Who wouldnt want such a mean name for their kit? 😂

Assos

I always pronounced it the same as you call people who wear it…

Ciocc = Church, I believe.

No, it’s Chee-Ock.

Have we done Nike yet? Nikey of course. Unless you’re woke.

5.10 – you do say “five point one zero”? Don’t you?

What about B’Twin then, eh?

The American climbing scale originally went 1-2-3-4 then 5 with decimal point additions eg 5.6 or 5.9 with 5.10 being the highest (it is currently 5.15a I think). The company initially made rock shoes before branching out. So five-ten definitely.

Schwalbe is easy. Tis the German word for Swallow (as in the bird) and thus entirely phonetic. So Schwal – rhymes with “shall”, and “be” like the 1st part of Ben