Today’s bicycle market is growing, but above all, it’s evolving.
Not only are today’s cyclists passionate about their sport but they’re passionate about life.
They keep up-to-date with the latest trends and fashions, they frequent the best bars, cafés and restaurants, they have a desire to forge their own individuality, but most of all, they want to be seen.
But why is it that cycling is shrouded in it’s own cloak of darkness?
Lycra clad, shaven bodies conforming to a set of expectations, but not necessarily by choice. Is it tradition, or is it from a lack of option?
It’s time to change that. It’s time to evolve and offer an option for those who want to stand out. It’s time to feel like an individual every time we step out on our bikes.
At Attaquer, we’re not afraid to be different, and neither are those that choose to wear our designs. Cycling inspires us, so should our kit.
It’s time to stand out in the pack.
Sound like a right bunch of ****. No wonder everyone hates roadies.
Just get some fake team sky kit. You’ll still look like a prick, but it’ll only cost you 20 quid.