Grum – I saw that today and thought it had Lynton Crosby written all over it. It’s very clever, and has been published in quite a few. Local rags.
I know they’re short of cash, and that must have been big money, but if was the editor I’d have told them to eff right off. Because once you’ve done that, even though it’s an advert, it’s so overtly political, not to mention very very dodgy, that it totally destroys any idea of editorial impartiality, and will ultimately turn a large chunk of your readership against you, and ultimately lose you sales. Social meedya is full of people cancelling subscriptions.
They’ve allowed themselves to be used as a political mouthpiece, and it’ll end up costing them money, and shredding their credibility. Idiots!