Malvern is a pretty big town these days, it’s got a small retail village (if this kind of thing is important to you), and all sorts of other “big town” things… You don’t need to stray over to us heathens in Worcester if you don’t feel like it, that’s for certain!
Obviously there’s some Mountain Biking to be done there though… It’s all very steep though, as you may imagine, you can lose a LOT of altitude very quickly if you get carried away, leaving yourself with a massive climb back to where you need to be. There are plenty of people I know who refuse to ride on the Malverns (most of them singlespeeders) cos you really can spend a lot of your time winching up long steep climbs. But there’s also some more sedate routes that maintain a fairly regular altitude too should you desire. I find that riding on the Malverns gets better the more I know the hills. I didn’t used to like it that much, but now I know more of what to expect, and the climbs don’t take me quite so much by surprise, I actually quite like it now. VERY cold up the top in winter though, be prepared!
Oh, and as has been said above already, Malvern is pretty well to do (or thinks it is) in general. Malvern Girls College has a bit of a rep (or at least it did when I was younger) for posh birds with typically rebellious attitudes and parents with more money than sense. It’s a fairly well off town, in a nice area, so you can get some of the small minded attitudes on life that go with the territory… Sometimes…