Thanks for the help, it is simple but no one i spoke to at Amazon seemed to know the answer.
The problem was how to get said files onto the kindle.
When you plug it into the apple the kindle is not recognised at all.
Apparently it’s too new to be recognised by macs.
So you have to download their Android transfer program.
But then it doesn’t support any of the formats that CD/DVD use and won’t convert them.
Their solution was to download Amazon cloud drive, which didn’t work, then Amazon cloud player, import everything into iplayer and then upload anything i want to listen to/watch on the KINDLE to their cloud and stream it or transfer from the cloud to the Kindle and try and delete it from the cloud.
Amazon seem to have no software equivalent to itunes that helps you convert, manage and transfer your content.
The design seems based around the assumption that you will purchase most things online from Amazon, store them in the cloud and access them directly from there.
The lady on help seemed to be amazed that in the UK we don’t wander about bathed in ultrafast wifi. I have to drive pretty much 100miles to even get 3G..
anyway i figured that i could just upload to itunes and then drag and drop the converted files into the android app.
Cheers