It’s a bit shocking the way it’s all been hijacked, though – not many people know that Christmas was really a Pagan festival, not the day when John Lewis was born.
It’s a bit shocking the way it’s all been hijacked, though – not many people know that Christmas was really a Pagan festival, not the day when John Lewis was born.
It’s a Pagan festival? Surprised no-one has mentioned that already.
I want – but can’t be bothered – to draw a Venn diagram of people who shop at John Lewis, and people who watch ITV. I’m not sure who sits in the middle – UKIP voters probably.
The 2010 advert, featuring the song “She’s Always a Woman” got me at a very sensitive time and properly destroyed me to fits of tears. I still can’t watch it without crying…
Nicely shot, produced, graded, composited, flame work etc
Hackneyed sentimental dirge.
Customers and client will love it.
Not to mention the stwistas trying to “out-sensitive” each other.
It’s artless commercial string pulling – buy a bloody vacuum cleaner and clean that dust up
Loving all the “Pagans didn’t invent Christmas” comments (well one or two anyway), as if a bunch of Christians happened across a bunch of pagans celebrating something called Christmas and thought “Hang on..”
Of course pagans didn’t “invent” Christmas. They did however have a mid winter festival to coincide with the winter solstice and verily the early Christians didst think “Hang on” and didst cynically appropriate it for their own ends and rebranded it Christmas. As indeed they did with Oestre fertility festival. Any guesses for what they rebranded it as…?
Haven’t seen the JL ad, but I’m sure the missus will love it 🙂
Not seen the John-Lewis one yet, but the very.co.uk one was just on the telly. They’ve only gone and shrunk down Fern Cotton to the size of Kylie Minogue and have her running round a Christmas tree looking at various gifts – where the hell is this going to end…
RM.
Anyhow, these ads are aimed at real people who can identify with emotions portrayed on screen, not the bunch of sociopaths who inhabit this place.
Will those be the fake emotions stirred up by an advertising company to make people buy overpriced tat for a celebration of something most people don’t believe in?